Personal and Business insurance
The modern day customer is looking for value, ease of services, and quick responses.  In an era of impersonal internet companies, slick advertising, and “branding,” it can be hard for consumers to determine where to find the best insurance program for their needs.  To provide the best possible combination of coverage, services, and pricing, you need to look no further than your local independent agent.
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Our Approach to Insurance Is Different
The best way to get the insurance that is right for you is to develop a relationship with your insurance agent.  The good news is that this process is not complicated or time consuming.

• We respond quickly.
• Insurance protects what is important to you, and we understand that.
• We gain an understanding of your individual needs.
• We educate rather than sell.
• Finding the right insurance coverage is an important purchase, because everyone’s needs are unique.
• Our professional team is trained and licensed.
• Insurance is too important to be ordered online like a book.
• Don’t wait for an un-insured claim to happen before you look for the right agent and coverage.

Strive Insurance Group, Inc. is a full-service independent insurance agency that has been serving the insurance needs of the Dallas area since 1984 (formerly Gordon Lund Insurance). Don't worry, nothing has changed, but our name. In addition to having a presence in the Dallas and North Texas area, we have also expanded to Austin and Central Texas with agent representation and the same professional service.

​We are moving into Hurricane season and we to remind you of how important it is to have the right kind of insurance and to be prepared. Hurricanes bring two big problems: water and wind. Depending on where you live, you may need to buy these separate policies in order to cover hurricane damage:

• Flood insurance: No homeowner’s insurance policy will cover floods, including water from a storm surge. To get coverage, you’ll need flood insurance.
• Windstorm insurance: Homeowners insurance policies in some hurricane-prone states won’t pay for windstorm damage. If you live in one of these states and want coverage, buy a separate windstorm insurance policy.

Here are some basic emergency preparedness suggestions to include in your planning process.

• Create a family communication plan for children and adults to have. Put copies in children's backpack and in your wallet or purse.
• Flood insurance is not covered under your homeowner’s policy. While hurricanes are generally covered, if a flood ensues later, it may not be covered. You will need a separate flood policy.
• Install hurricane shutters.
• Prune all trees around your home.
• Keep a mobile emergency kit in your car.
• Monitor radio and local TV stations for evacuation orders. Act without delay to avoid traffic.
• Assemble/replenish disaster supplies kit: FEMA recommends three days of food and water for each member of the household, including pets. You can assemble a kit yourself, or purchase a pre-assembled kit online or from many local stores.  Store items in your household designated safe location.
• Discuss with your family the safe locations for shelter in the places you are likely to spend time: home, school, work, place of worship, etc.
• Find out your vulnerability to flooding, wind, and storm surges, and whether you live in a mandatory evacuation zone. Visit the FloodSmart.gov website to see updated flood maps.

Our insurance agency's reputation for representing the best insurance companies, providing excellent customer service and competitive pricing to our clients has been earned and proven for over 25 years.  We take great pride in finding you the best coverage and backing it up with prompt personal service.  We have been serving the Dallas/Richardson, TX area for over 25 years and have recently expanded to the Austin, Cedar Park, and Round Rock area. 

For many people, standard insurance products like home, auto, life, and personal umbrella insurance are adequate to protect their families and their assets.  However, for high net-worth individuals there is much more to consider.  
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People with a high net-worth need to look at insurance in a different way than others do.  No longer are they trying just to insure a home or car, but instead they should be protecting their many assets through insurance.  High net-worth individuals also have a different lifestyle that creates new risks that should be managed.  Affluent individuals have unique property and casualty insurance needs due to their exposure to risk and to the types of assets they own.  Individuals with money become targets when anything goes wrong.  It is important not only to insure your property and other tangible assets, but also to protect your financial wealth.  Here are some of the products and solutions that may help high net-worth individuals protect themselves and their assets.

Personal Umbrella Coverage
High net-worth individuals need a competitive personal umbrella insurance policy with a limit of at least one million dollars.  In some cases, depending on your wealth, you may need liability limits of up to five million dollars.  A personal umbrella is able to go over many different insurance policies, and help protect assets with defense coverage as well.

Domestic Employees Insurance
Individuals who employ cooks, housekeepers, nannies or others to work in their homes need to have insurance coverage for their employees.  Having this kind of insurance helps protect you if your employee sues you for damages.  It is also important to carry workers’ compensation insurance on your staff.  This policy may also cover certain medical expenses that may be paid to the employee, and can help to replace any wages lost.

Coverage For Wine
Many high net-worth people have wine collections.  A standard homeowner’s policy may not be adequate to respond to a loss.  Wine insurance can cover the entire dollar amount of the wine with a limit for each bottle.

Fine Art Insurance And Other Collections
Fine art insurance can cover the full market value, or appraised value, on any art you own.  Most standard homeowner’s insurance policies have limitations on the amount of coverage offered.  Fine art insurance also covers the art when it is purchased; even it is away from your home. Here are other items you may need to insure.

• Precious jewelry
• Fine art
• Musical instruments
• Rare postage stamps and coins
• Sports memorabilia
• Fine china and silverware
• High-end electronics
• Other antiques and collectibles

 Property Coverage for High-End Homes
High-end homes often have unique construction that requires special property insurance coverage.  Custom construction drives the replacement cost higher.  It is very important to have full replacement coverage that addresses all the custom and unique types of property in the home.

Coverage for Home-Based Businesses
Many high net-worth individuals operate home-based businesses.  A standard homeowner’s insurance policy will not cover this risk.  A commercial insurance policy is needed to protect the risks of operating a home-based business adequately.

Serving on For-Profit and Non-Profit Boards
Many high net-worth individuals serve on for-profit and non-profit boards.  Some of these positions have indemnification and insurance included with serving on the board. However, some do not adequately protect the individual, and a separate policy is needed.

Our insurance agency's reputation for representing the best insurance companies, providing excellent customer service and competitive pricing to our clients has been earned and proven for over 25 years.  We take great pride in finding you the best coverage and backing it up with prompt personal service.  We have been serving the Dallas/Richardson, TX area for over 25 years and have recently expanded to the Austin, Cedar Park, and Round Rock area. 
 

We are living in a new world, and it requires a new way of thinking about summer activities.  Many large events have been cancelled, and vacation plans have changed, but you can still have a great time with your family and friends this summer.
Social Distancing Fun:

• Camp in your own back yard
• Travel to the beach if it is open
• Take a hike
• Take a picnic to a lake
• Enjoy an outside movie night
• Host a virtual game night
• Go fishing
• Update your backyard
• Complete home improvement projects

Remember To:

• Wear a mask if it required
• Wash your hands
• Maintain social distance.  As you go about your life and errands, do your best to keep a distance of 6 feet

Who knows how long we will have to practice social distancing during the pandemic, but at least with these suggestions, you can still have fun while maintaining your six-foot bubble.

Insurance coverage made easy. When it comes to buying your insurance, you have options.  You can go to a captive insurance agent, an agent that represents one company, or you can go to an independent insurance agent that represents many companies.  
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Strive Insurance Group, Inc. (formerly Gordon Lund Insurance Agency, Inc) is a full-service independent insurance agency representing many insurance companies.  This means that we shop many different insurance companies to obtain the best rate and coverage for your insurance.  We do this at no additional fee or service charge to you.  Simply put, our goal is to find you the best coverage and rate for your auto, home, business, or life insurance.  Whether you need a business insurance quote or an auto insurance quote, we can help.  To obtain an insurance quote, click on the tab and enter your information into the form.  If you have any questions along the way, please don't hesitate to contact one of our insurance agents. 

​We are moving into hurricane season and we to remind you of how important it is to have the right kind of insurance and to be prepared.
Hurricanes bring two big problems: water and wind. Depending on where you live, you may need to buy these separate policies in order to cover hurricane damage:

• Flood insurance: Most homeowner’s insurance policy will cover floods, including water from a storm surge. To get coverage, you’ll need flood insurance.
• Windstorm insurance: Homeowners insurance policies in some hurricane-prone states won’t pay for windstorm damage. If you live in one of these states and want coverage, buy a separate windstorm insurance policy.

Here are some basic emergency preparedness suggestions to include in your planning process.

• Create a family communication plan for children and adults to have. Put copies in children's backpack and in your wallet or purse.
• Flood insurance is not covered under your homeowner’s policy. While hurricanes are generally covered, if a flood ensues later, it may not be covered. You will need a separate flood policy.
• Install hurricane shutters.
• Prune all trees around your home.
• Keep a mobile emergency kit in your car.
• Monitor radio and local TV stations for evacuation orders. Act without delay to avoid traffic.
• Assemble/replenish disaster supplies kit: FEMA recommends three days of food and water for each member of the household, including pets. You can assemble a kit yourself, or purchase a pre-assembled kit online or from many local stores.  Store items in your household designated safe location.
• Discuss with your family the safe locations for shelter in the places you are likely to spend time: home, school, work, place of worship, etc.
• Find out your vulnerability to flooding, wind, and storm surges, and whether you live in a mandatory evacuation zone. Visit the FloodSmart.gov website to see updated flood maps.